Employee Experience

It’s Time to “Pink it and Grow it” – How Pink is Your Network?

24 August 2023



“Pink it and shrink it” – that’s the mantra behind pinking. A predatory marketing practice whereby women pay a premium for everyday consumables. 


A “Pink It and Grow It” Challenge 

No one goes from intern to CEO without a little help. Networks are a crucial component of resilience and career progression. Yet, studies continuously find women have less powerful networks than men. This resonates with me, especially having moved countries twice.  

So this is my challenge to everyone – let’s “pink it and grow it”! Let’s take conscious steps to make women a greater part of our networks. 


What Do Women Need from a Network? 

We all need connections that “will say our name in a room of opportunities”. But it’s actual interactions that help validate us, provide perspective and even help us laugh at ourselves. Genuine relationships don’t only further our careers; they are crucial for our well-being and resilience. And the earlier we reach out, the more chance they have to develop. So, I challenge you to; 

  • Be a Connector – actively introduce women to others in your network. If you don’t know what connections are desirable, ask.  
  • Be a Mentor – mentorships often happen informally over shared interests and experiences. But women may not have these in common with senior male colleagues. Advocate for formal mentorship programmes to ensure inclusivity and a framework for cross-gender engagement. 
  • Be a Load Absorber – assist female colleagues with work surges. Women can be reluctant to ask for help, fearing being regarded as not coping. You can offer to take on work in exchange for the favour being returned when you’re in a similar position. 
  • Be a Sense Maker – getting to grips with politics and personalities can significantly advance one’s career progression. Can you provide insight to a female colleague that will help smooth her way? 
  • Be a Booster – women are often poor self-advocators, especially in the absence of female role models. So affirm the competence of female colleagues and how they might excel in positions they may be too intimidated to apply for.  
  • Be an Empathiser – you don’t always have to solve the problem. Women also need a release for negative emotions. Help get us “back in the ring” by being a sympathetic but confidential ear.